In 1988, Nike and Michael Jordan introduced the Air Jordan 3, a sneaker that would become an icon in the sneaker industry. Designed by Tinker Hatfield, the Air Jordan 3 was the first Air Jordan sneaker to feature the now-famous Jumpman logo and was the first to feature visible Air technology. The Air Jordan 3 was also the sneaker that saved the Air Jordan line, as Michael Jordan was considering leaving Nike due to his dissatisfaction with the first two Air Jordan models.


The Air Jordan 3 was originally released in four colorways, including the iconic "White Cement" colorway. The White Cement colorway featured a white leather upper with black and grey elephant print accents and a cement grey outsole. The sneaker also featured a visible Air unit in the heel and a Jumpman logo on the tongue.

In 2020, Nike released a reimagined version of the Air Jordan 3 "White Cement" that pays homage to the sneaker's history while incorporating new design elements. The reimagined version features a white leather upper with black and grey elephant print accents, just like the original. However, the cement grey outsole has been replaced with a translucent outsole that features a red stripe, giving the sneaker a modern touch.


One of the most noticeable changes to the reimagined version is the addition of "NIKE" branding on the back heel tab. This branding was not present on the original Air Jordan 3 "White Cement," but it was featured on later iterations of the sneaker. The addition of the "NIKE" branding adds another layer of history to the reimagined version.


Another subtle change to the reimagined version is the use of a tonal grey elephant print on the eyestay and heel. This change gives the sneaker a more streamlined look, as the original Air Jordan 3 "White Cement" featured a black elephant print on these areas.


The reimagined Air Jordan 3 "White Cement" also features a Jumpman logo on the tongue with a red "Air" tag, paying homage to the sneaker's original design. The sneaker is finished off with black laces and a black lining.


Overall, the reimagined Air Jordan 3 "White Cement" is a nod to the past while incorporating modern design elements. The addition of the "NIKE" branding and tonal grey elephant print give the sneaker a fresh look while still maintaining its iconic status. The reimagined version is a must-have for any sneakerhead or Air Jordan enthusiast, and it's a testament to the lasting legacy of the Air Jordan 3.